Absolut Aztlan

I saw something about this the other day over at Hot Air, but didn't have time to really read it. Vodka maker Absolut had this ad running in Mexico, presumably in the hopes that nobody outside Mexico would see it. Absolut issued a typical non-apology:

"As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market, and for that we apologize."

I'm not a vodka drinker, so a personal boycott of Absolut would be meaningless. But I hope a real boycott of Absolut products gets some traction in the US.